McCain India successfully launched its new product - McCain SureCrisp™ at the India Food Forum held on 5th and 6th February 2019 in Mumbai. The new SureCrisp™ fries stay crispy five times longer than regular fries; therefore, they are perfect for dine-in, delivery, and takeaways.
The new SureCrisp™ fries were served crisp, along with A-Grade fries, for live-sampling at the event at various time intervals - 2.5 minutes, 15 minutes and 30 minutes. This sampling and customer engagement activity intrigued the customers, leading them to the trade inquiry area. We received over 150 trade inquiries during the event.
The launch proved to be a great success, wherein the customers highly appreciated
SureCrisp™.
Checkout out the influencers video here
31 Jul 2019
McCain India successfully launched its new product - McCain SureCrisp™ at the India Food Forum held on 5th and 6th February 2019 in Mumbai. The new SureCrisp™ fries stay crispy five times longer than regular fries; therefore, they are perfect for dine-in, delivery, and takeaways.
India Food Forum (IFF) is India’s most influential gathering of the country’s finest minds from the Food Service industry. It gave us the opportunity to launch our product at a gathering of top decision-makers.
We showcased the influencers’ video in which renowned chefs and influencers, such as chef Sudhir Arora, Chef Veena Arora, among others, spoke about the product’s relevance in dine-in and delivery orders and lauded the efforts put in by McCain into the creation of this product.
The new SureCrisp™ fries were served crisp, along with A-Grade fries, for live-sampling at the event at various time intervals - 2.5 minutes, 15 minutes and 30 minutes. This sampling and customer engagement activity intrigued the customers, leading them to the trade inquiry area. We received over 150 trade inquiries during the event.
The launch proved to be a great success, wherein the customers highly appreciated
SureCrisp™.
Checkout out the influencers video here
10 Feb 2019